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Innovation Feast: Create New Product Ideas to Feed Your Hungry Business

Posted on Monday, June 18, 2018 | No Comments

Is your business starved of successful new product innovation? If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth. Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. Packed full of practical hands-on innovation tools and exercises, you'll learn how to:

Uncover fresh consumer insights to inspire new product ideas.
Identify untapped opportunities where your competitors won't go.
Create a three-year pipeline of winning product ideas to fuel business growth.
Manage your innovation plans to prioritise resources and maximise in-market success.

Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success? If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.

99 Cent Bargain eBook from June 18 - 24, 2018

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